This week Sophie and Ashton are sitting down with Erin Roach of the Viral and Wonderful Cathartic Word! Ashton and Erin have been friends since the beginning of their accounts (and the pandemic) so we dive into a little bit of everything and also reminisce! Erin openly shares her experience with going viral and growing by over 100k within weeks. She talks about starting a shop while working full time and then stepping away from it all to prioritize her own health. Erin graciously shares about her newest venture - Cathartic Library - and how her love for books has opened up new business opportunities, partnerships and more. We talk about wedding planning, what is next for Erin, and how she is stepping back into the Cathartic Word space and what's next. We had so much fun with Erin and this is truly an episode that everyone should hear!

Moments you won't want to miss:

(1:26) An introduction to Erin from Cathartic Word

(12:43) Building a loyal and engaged social media community

(19:19) What Erin has learned through running a successful Instagram page

(27:19) Being consistent on social media while balancing a full time job

(32:38) The evolution of Cathartic Word and Cathartic Library

(41:02) Erin's plans for the future after quitting her job!

(51:55) A word to Erin's younger self

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