In times of market uncertainty, executives and decision-makers must have a clear understanding of their priorities, their tools and their risks in order take advantage of the opportunities ahead.

In this episode of Books in 5, the author of "Outside In, Inside Out: Unleashing the Power of Business Strategy in Times of Market Uncertainty" joins us to reveal his framework that can help businesses create & execute strategic plans that brings together a thorough understanding of both the internal & external factors that leads to future success.

Combining impressive research with clear prose, the book demonstrates that importance of strategy in the modern economy.

Dr. Lance Mortlock is a managing partner with global professional services firm Ernst & Young and an adjunct associate professor at the Haskayne School of Business at the University of Calgary. He is a columnist and external advisory board member for CEOWORLD and a writer for Chief Executive magazine. Lance is the author of Disaster Proof: Scenario Planning for a Post-Pandemic Future. He resides in Calgary, AB.

https://www.lancemortlock.com/outside-in-inside-out

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