In this solo episode, Kevin Oakley takes you inside the room at a recent ULI panel. Builders, sales leaders, and consultants gathered to debate the toughest questions facing the industry, and Kevin is pulling back the curtain to share exactly what he was asked and how he answered.

Here are the five big questions he tackled:

• Beyond discounts: what really drives buyer traffic?
• Online sales: speed or personalization?
• Resale vs. new: who wins when rates drop?
• The holy grail: is it possible to achieve volume and margin?
• 2026: what’s ahead for builders?

Listen in for unfiltered answers that challenge assumptions, spotlight bold strategies, and point to the realities shaping the immediate future of homebuilding.