Fresh from the Summit, Kevin Oakley sits down with Rachel Spaugh for Office Hours to debrief on what stood out most. From how AI is reshaping content to how marketers can hand off great ideas to sales without losing trust, this one’s all about clarity, compression, and exerting creative control without chaos.

When More Isn’t Better

• Faster isn’t smarter when the message is empty
• Real examples from Kevin and Rachel reveal why less content often hits harder

Holding Tension and Building Trust

• Every email is a promise worth keeping
• The smartest marketers surface friction early, turning lessons into loyalty