In the "Product & Packaging Powerhouse" Megan Young Gamble interviews Imtiaz Kermali, VP of Sales and Marketing at eShipper, to talk all things logistics for CPG and e-commerce brands. Imtiaz shares insights from his 17+ year career, highlighting why logistics strategy should be prioritized early in the product journey, not as an afterthought. He explains how eShipper platform is the "Expedia of shipping" with rate comparisons, leveraging their 4D boxing algorithm to cut cost, boost sustainability and support cross-border and global shipping strategy. The conversation dives into retail compliance, avoiding chargebacks, automation, and how being customer-centric and forming strategic partnerships unlocks scale and success. Imtiaz also busts myths about global shipping, emphasizing that international growth isn’t just for big brands. The episode wraps with a fun lightning round and actionable tips for brands aiming to level up their logistics, sustainability, and customer experience.

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[Powerhouse Guest Imtiaz Kermali’s LINKS]

• LinkedIn: https://www.linkedin.com/in/imtiaz-kermali-0518b628/
• Website : https://www.eshipper.com/
• Try eShipper Today and earn $25* (min. $300) https://share.hsforms.com/11zvIArO_QRCyH5Dy-DcqQAitoc
• eShipper's end-to-end solutions: https://www.youtube.com/watch?v=zvSGiG6hsIM
• eShipper platform capabilities: https://www.youtube.com/watch?v=NtsflENgjJc

Quotes and Hooks:  

• But always take a step back and think about how you can build processes that can replicate and scale without you.
• The 4D algorithm or the 4D boxing algorithm is basically a proprietary technology that we developed at eShipper in order for a seller to select the right shipping box based on how many different items they were selling at checkout.
• The best businesses have really, really good partners that enable them to go do what they do best and take away the complexity of everything else
• Being in logistics, you have to be a problem solver, you have to be somebody who's very, very patient and somebody who can see something through from start to the end.
• Sustainability does not need to come at a premium. It often just starts with small, smart decisions in your supply chain.
• Even the best products can’t create value until they’re delivered.