The numbers never lie, right? Well, not necessarily. 

In this latest installment of Marketing Minutes, Ben explains why not all marketing metrics are created equal - and how they could be wreaking havoc on your contracting business. 

We're sharing 4 reasons why some of the most common marketing metrics aren't always what they're cracked up to be.
 
Listen Now!

0:00 - Intro
0:14 - 4 Reasons Why Marketing Metrics Can Be Misleading for Contractors 
0:37 - Local Market Targeting
1:23 - Competition 
2:01 - Traffic Quality
2:47 - Conversion Rates 
3:36 - Recap