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Ep 47: Jody Hallman - VP Marketing at Perdue Farms
Live from the sweltering sands of Stagwell’s Sport Beach at Cannes Lions 2025, Matt Wurst sits down with Jody Hallman, the VP of Integrated Marketing at Perdue Farms — and yes, the woman behind your favorite dino nuggets.
(While Valerie Vespa works the Croisette for future guests.)In this cluck-worthy conversation, Jody shares how Perdue is evolving its iconic brand legacy — from Frank Perdue’s trust-me-I’m-on-TV era to today’s demand for transparency, traceability, and TikTok-ready storytelling. We cover:
Why audio marketing and sonic branding are now essential
What Perdue’s farmers really think of social media (spoiler: ChikTok is coming)
How to win loyalty in a commodity category
And yes… the definitive answer to the chicken vs. egg debate
This episode slaps harder than a crispy tender.
#SnarketingPodcast #PerdueFarms #CannesLions2025 #JodyHallman #MattWurst #ValerieVespa #FoodMarketing #BrandStorytelling #SonicBranding #ChickenOrEgg
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By Matt Wurst, Valerie VespaLive from the sweltering sands of Stagwell’s Sport Beach at Cannes Lions 2025, Matt Wurst sits down with Jody Hallman, the VP of Integrated Marketing at Perdue Farms — and yes, the woman behind your favorite dino nuggets.
(While Valerie Vespa works the Croisette for future guests.)In this cluck-worthy conversation, Jody shares how Perdue is evolving its iconic brand legacy — from Frank Perdue’s trust-me-I’m-on-TV era to today’s demand for transparency, traceability, and TikTok-ready storytelling. We cover:
Why audio marketing and sonic branding are now essential
What Perdue’s farmers really think of social media (spoiler: ChikTok is coming)
How to win loyalty in a commodity category
And yes… the definitive answer to the chicken vs. egg debate
This episode slaps harder than a crispy tender.
#SnarketingPodcast #PerdueFarms #CannesLions2025 #JodyHallman #MattWurst #ValerieVespa #FoodMarketing #BrandStorytelling #SonicBranding #ChickenOrEgg