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Share Ep. 51 - From Theory to Practice: Experimentation in B2B Marketing - with Andres Glusman, CEO of Do What Works
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Ep. 51 - From Theory to Practice: Experimentation in B2B Marketing - with Andres Glusman, CEO of Do What Works
Your questions, answered. Andres Glusman joins Janelle Amos to discuss the place experimentation has in the B2B marketing space. We cover topics like:
Is there such a thing as testing too much?
Do you need tech and tools to run experiments?
Is the juice worth the squeeze?
Leveraging experimentation vs abusing experimentation
Assess risk and concluding impact
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By Janelle AmosYour questions, answered. Andres Glusman joins Janelle Amos to discuss the place experimentation has in the B2B marketing space. We cover topics like:
Is there such a thing as testing too much?
Do you need tech and tools to run experiments?
Is the juice worth the squeeze?
Leveraging experimentation vs abusing experimentation
Assess risk and concluding impact