Second in Command: The Chief Behind the Chief with Cameron Herold

Ep. 519 - FAN FAVORITE | Sarah Jones Simmer – 50 Million Users: The Ultimate Guide to Bumble’s Kind Leadership


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In this Fan Favorite episode of the Second in Command Podcast, Cameron Herold sits down with Sarah Jones Simmer, former COO of Bumble, to explore how the company scaled from an empowering dating app into a billion-dollar global social platform redefining connection and kindness online.

Sarah shares her journey from investment management to leading one of the fastest-growing social networking brands in the world. She opens up about working alongside visionary founder Whitney Wolfe Herd, expanding into markets like India, building culture-first teams, and reimagining leadership through empathy and purpose.

From balancing motherhood and executive leadership to driving global expansion and shaping company culture, Sarah’s story offers an inspiring look at what it means to lead with both strength and softness.

About the Guest


Sarah Jones Simmer is a seasoned business leader and former Chief Operating Officer of Bumble, where she helped scale the brand to over 50 million users worldwide. With a background in investment and strategy consulting, Sarah has built her career around mission-driven leadership, global expansion, and empowering women in business.

🔗 LinkedIn | Website

Resources & Mentions
  • Serena Williams x Bumble Super Bowl Campaign
  • Adam Grant – Organizational Psychologist and Author
  • Kolbe Profile (KOLBE A)
  • TEDWomen Conference

Important Links
  • Connect with Cameron: Website | LinkedIn
  • Explore the COO Alliance - The World’s Leading Community for Seconds in Command
  • Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book
  • Take his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)
  • Chat or video call with AI Cameron via Delphi


Note: This Fan Favorite episode is a recast of one of our most impactful interviews, still packed with insights for second-in-command leaders. Whether it’s your first listen or a revisit, there’s timeless value inside.

The Second in Command Podcast is an original production hosted by Cameron Herold. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

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