Product & Packaging Powerhouse

Ep. 52- “Building a Seven-Figure Haircare Brand Rooted in Sustainable Ingredients, Packaging & Community (without Amazon)” with Kate Assaraf, CEO and Founder, DIP Hair Care

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In this engaging conversation, Megan Young Gamble interviews Kate Assaraf, founder of Dip Haircare, a sustainable haircare brand that emphasizes community, effective products, and a commitment toward reducing plastic waste. Kate shares her journey of creating Dip from a personal need for sustainable haircare, the importance of understanding true sustainability in beauty, and her advocacy for synthetic fragrances when done correctly. The discussion also covers the iterative process of product development, the significance of community support, and the lessons learned on the path to building a seven-figure business, without launching on Amazon.. Kate's vision for the future includes empowering local retailers and fostering a deeper connection with consumers.


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[Megan Young Gamble Links]

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[Powerhouse Guest Kate's LINKS]

  • LinkedIn: https://www.linkedin.com/in/kate-assaraf-b25a741a7/
  • Company Website: https://dipalready.com/
  • Company Instagram : @dipalready


QUOTES:

  • It is very serious hair care for not so serious people.
  • Chemicals aren’t the problem. 2D understanding of sustainability is.
  • Talking about soap as if it's gonna save the world is just not genuine.
  • We’re living in a world of digital pollution, fake reviews, fake hype, and the best filter is your own gut.
  • There is a karma to when you launch a business. When you’re kind to people along the way, that energy comes back to you when you start.
  • Don’t fear change. You don’t want to look the same in all your photographs, you want to have a wild time.
  • We need to return to just the empathetic, human way of shopping.
  • Use the money that you accumulate to pay it forward somewhere… it’s important to do that quietly and often.
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Product & Packaging PowerhouseBy Megan Young Gamble