Recorded live at the ANA Masters of Marketing in Orlando, this episode of The Snarketing Podcast features Lucy Markowitz, SVP and GM of U.S. Marketplace at Vistar Media — one of the most influential voices in out-of-home and data-driven advertising.

Lucy joins Matt Wurst and Valerie Vespa to talk about the evolution of out-of-home (OOH) and in-real-life media, the growing power of data through T-Mobile’s acquisition of Vistar, and how AI, creativity, and leadership are reshaping marketing from the ground up.

From AI-assisted car manufacturing and ad creation to retailers reclaiming their data and brands like Netflix buying their own billboards, Lucy breaks down what’s next for marketers navigating change, scale, and measurement in a fast-moving industry.

🎙️ Topics include:

- The T-Mobile x Vistar data advantage

- Why OOH is becoming “IRL media”

- Retailers taking back data ownership

- AI’s real impact on creativity and production

- Leadership lessons from 12 years in adtech

Whether you’re a marketer, media exec, or tech innovator, this episode delivers sharp insights with a healthy dose of snark.