Mixing Family and Business Podcast

Ep: 59 - How Unique Promotions Made Our Family Stores Stand Out and Succeed


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Are you looking for real stories of what it actually takes to run and promote a family business? In this episode we dive deep into the wild world of business promotions—sharing everything from our earliest jobs (and surprising pay rates!) to the creative ways we’ve brought customers through the doors over the years. I talk about the legendary car giveaways and the chaos of selling 10,000 Dilly Bars in just six hours, as well as the tent sales, coupon comebacks, and “ham sandwiches for a dime” that kept everyone buzzing. We open up about the promos that really worked, the ones that fell flat, and why sometimes revamping an old idea is just what your business needs. If you’re ever stumped about how to market your business or where to put your energy, I share insights about tracking results, watching your budget, and planning for that all-important residual effect. Join me for business lessons, a few laughs, and tips you can actually use to make your next family business promotion a true winner. Don’t forget to like, subscribe, and reach out with your own favorite ideas. Let’s keep mixing family and business—see you in the next episode!

Got a story to share or a question you'd like answered in a future episode? Email Brian at [email protected]

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Mixing Family and Business PodcastBy Brian, Tom Hahn - Kim Chapman