Real Talk with Mike Burke

Ep. 73 Chris West - VP of XPEL Asia-Pacific | Real Talk with Mike Burke


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In this episode, Mike catches up with his longtime friend and XPEL’s VP of Asia-Pacific, Chris West, on location in Sydney, Australia. Chris shares his journey from Alaska to Shanghai, his insights on the booming opportunities for XPEL in Asia-Pacific, and what it’s like navigating cultural and market differences in China, Australia, and beyond.

This podcast covers:
✅ Why China’s PPF and tint market is worth over $1 billion — and how XPEL is raising the bar.
✅ How the Australian market reminds Chris of the U.S. industry 10–15 years ago.
✅ The importance of mentoring and sharing knowledge to help others succeed faster.
✅ How XPEL plans to grow internationally with new products like marine and aircraft protection.
✅ Chris’s personal reflections on life abroad, growth, and what’s next.

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➤📩  Email me for podcast inquiries: [email protected]

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Real Talk with Mike BurkeBy Mike Burke

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