A Question of Performance

Ep 8. Ian Byers - sports management agent on enabling talent


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In episode eight, Ian Byers talks about the motivations, challenges and successes of setting up a sports management company with Paralympic champion Hannah Cockroft MBE.

Ian is Managing Director of 17 Management, a sports management agency whose clients include Paralympic gold medallist Hannah Cockroft MBE and Paralympic bronze medalist and 9 times grand slam champion (wheelchair tennis) Jordanne Whiley MBE. Ian strongly believes in establishing a culture and creating the right environment to allow talent to perform to the optimum. Ian describes the ethos of the company in a nutshell, "what is in the best interest of the athlete". Ian is a UK Athletics Approved Athlete Representative, FA registered intermediary and a UK Anti Doping (UKAD) Accredited Advisor.

Read more about Ian and 17 Management here:

  • Paralympic champion Hannah Cockroft launches own sports management company
  • Hannah on a mission: Paralympic star wants to inspire next generation
  • A balanced future for commercialism in women's sport.
...more
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A Question of PerformanceBy Tammy Parlour: Performance psychology podcaster