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EP 8: The Psychology of Urgency: Creating Scarcity That Converts
Episode Summary
In this episode of Profit Pulse, Andy Kulkarni dives into the science and strategy behind urgency marketing. Learn why phrases like “Only 2 left in stock!” make us panic-buy coffee machines we don’t need—and how to apply those psychological triggers ethically to your business.
You’ll get:
A breakdown of FOMO (Fear of Missing Out) and why it’s your secret weapon.
How to avoid sounding like a “sleazy infomercial” while still driving action.
Exact scripts and tools to create urgency for services, digital products, and consultations.
A hilarious (but relatable) story about why Andy almost bought a third coffee machine.
Plus, actionable steps you can implement in under 48 hours to boost conversions.
Connect with Andy Kulkarni
LinkedIn: @AndyKulkarni
NuKind Digital:CLICK HERE
View all episodes
By Andy KulkarniEpisode Summary
In this episode of Profit Pulse, Andy Kulkarni dives into the science and strategy behind urgency marketing. Learn why phrases like “Only 2 left in stock!” make us panic-buy coffee machines we don’t need—and how to apply those psychological triggers ethically to your business.
You’ll get:
A breakdown of FOMO (Fear of Missing Out) and why it’s your secret weapon.
How to avoid sounding like a “sleazy infomercial” while still driving action.
Exact scripts and tools to create urgency for services, digital products, and consultations.
A hilarious (but relatable) story about why Andy almost bought a third coffee machine.
Plus, actionable steps you can implement in under 48 hours to boost conversions.
Connect with Andy Kulkarni
LinkedIn: @AndyKulkarni
NuKind Digital:CLICK HERE