AdTechGod is joined by Bari Bucci, Senior Director of Programmatic Partnerships at Warner Brothers Discovery. She shares her journey from the buy side to the sell side of advertising. She discusses the importance of relationships in her career, the value of asking questions, and how her experiences shape her insights into the streaming and CTV landscape. Bari emphasizes the growth potential in the industry and the need for continuous advancements in technology and inventory discoverability.

Takeaways

Chapters

00:00 Introduction to Bari Bucci and Her Journey

02:55 Transitioning from Buy Side to Sell Side

05:59 Building a Career Through Relationships

08:50 The Importance of Asking Questions

12:06 Bringing Buy Side Insights to Content Providers

14:56 The Future of Streaming and CTV

17:50 Industry Growth Amid Economic Challenges

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