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In episode 81 of the Data Center Go-to-Market Podcast, host Joshua Feinberg tackles key sales and marketing challenges facing the data center industry. You'll learn how data center operators can create an effective go-to-market strategy, discover strategies for reaching decision-makers in power and cooling companies, and explore ways to build long-term trust with data center sales teams. Feinberg also provides insights on selling shared colocation services for small-scale data centers and getting structured cabling decision-makers on board faster. Don't miss these actionable tips to elevate your data center sales and marketing efforts.

0:00 Coming up In this episode of the Data Center Go-to-Market Podcast

0:38 Introducing Joshua Feinberg, CEO at DCSMI

2:01 Agenda for Data Center Go-to-Market, Sales, and Marketing Q&A 26

3:18 How a data center operator can create an effective go-to-market (GTM) strategy 

24:40 How a data center power and temperature monitoring company can reach decision-makers

33:46 How a data center cooling company can address market sizing challenges

39:04 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

40:10 How data center sales teams create trust (with a long-term approach) 

52:43 How a small-scale data center (less than 100 racks) can sell shared colocation services

58:16 How to get to the structured cabling decision-maker faster (even if that person has an entry-level title)

1:08:47 Joshua Feinberg (Connect with on LinkedIn) and DCSMI (Follow on LinkedIn and Website)

1:09:37 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

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