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This week's podcast is all about our recap of the 2023 SAF Annual Convention!

Jet Fresh Flower Distributors recently joined 470 floral industry professionals at the Society of American Florist (SAF) Convention in Phoenix, Arizona. The event, spanning four days, featured competitions, panel discussions, a supplier expo, and networking opportunities. Notably, Jet Fresh earned accolades for their Candlelight and Funky Cold Medina roses in the Outstanding Varieties Competition, showcasing their high-quality Ecuadorian farm produce.

A pink double Oriental lily, 'Amistad' from Sun Valley Floral Farms, claimed the Best in Show title. The convention also provided educational sessions covering floral industry trends and family succession planning. The supplier expo was a vibrant hub with Flower Roombas and RosaFlora Yellow Bucket Club beer pong, featuring over 40 suppliers, including Jet Fresh partners.

Documentary filmmaker Brett Culp delivered an inspiring talk during the convention, sharing stories that encouraged attendees to embrace their inner superheroes.

The convention's climax was the Stars of the Industry Awards Recognition, honoring exceptional contributions to the floral business. The inaugural Next Gen Rising Star Award recognized Nicole Palazzo, AAF, for her professional accomplishments and industry dedication.

Jet Fresh's leader, Mike Black, was honored with the prestigious Paul Ecke Jr. Award, symbolizing unwavering dedication to professionalism in business, the industry, and the community. Mike's heartfelt acceptance was met with warm hugs and congratulations from fellow floral colleagues, underscoring his indisputable leadership in the floral industry.

In summary, Jet Fresh Flower Distributors shone at the SAF Convention, winning recognition for their roses and engaging in valuable networking. The event offered educational insights, and Mike Black's receipt of the Paul Ecke Jr. Award was a highlight, showcasing his outstanding leadership.

Read the full recap here.