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In episode 86 of the Data Center Go-to-Market Podcast, Cecilia Hjertzell, Chief Marketing and Sustainability Officer at T Loop, shares how her team is revolutionizing the data center industry with innovative circular business models. Learn how TSO Link is unlocking the untapped potential of data center assets like heat reuse and grid balancing, creating new revenue streams while supporting sustainability goals. Cecilia also discusses the importance of empathy in B2B marketing, strategies for engaging stakeholders, and the role of collaboration in driving industry growth. Don't miss this inspiring conversation packed with actionable insights! 🚀💡

0:00 Coming up In this episode of the Data Center Go-to-Market Podcast

1:06 Introducing Cecilia Hjertzell, Chief Sustainability and Marketing Officer at T.Loop

1:34 T.Loop Data Center Heat Recovery and Reuse, Backup Power Capacity, and Grid Balancing

2:32 TSO Link -- T.Loop's Joint Venture -- Net Grid Balancing and Circular Energy Business

5:00 T.Loop Expands Into Global Data Center Hardware and Software Solutions for Energy Management

5:45 Impact Company Helping Other Data Center Operators Sustainably Solve the Energy Transition

6:35 T.Loop’s Revenue Model: (1) Colocation, (2) Heat Reuse, and (3) Gen Set for Other Data Center Operators

9:20 TSO Link Repurposes Existing Generator Capacity for Supplying Net Grid Without Uptime SLA Compromise

11:50 How Data Center Operators Can Become Energy Providers For Their Local Communities

12:52 TSO Link Go-to-Market and Prioritizing By Heat Reuse, Energy Efficiency Directive Regulations, and Power Constraints

16:41 Backup Power Energy Resilience in Europe for Local Grids in War-Impacted Regions 

18:25 CTS Group Nordics, Filip Schelfhout CEO, on the Value of Industry Niche Expertise

20:56 Data Center Operators (REITs, Telecommunications, IT Services) vs. End User Data Center Facilities

22:53 Data Center Decision-Makers, Risk Aversion, and Decision Committees 

24:43 Data Center Marketing and Branding for Human Beings: Relevance and Empathy

27:02 Data Center Heat Reuse Messaging and Positioning with Data | T.Loop in Stockholm

28:21 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

28:59 Data Center Industry | The Infrastructure of Digitalization (Coal, Oil, Electricity/Digital)

31:35 Data Center GTM Teams Fighting Over Who Gets Credit (Marketing, Sales Development, Account Executives)

32:51 Lack of Data Center Differentiation ==> Invent Your Own Playbook (Human, Fun, Empathy)

33:55 Large Data Center Operators Censoring Their Own Employees and Blocking Differentiation

35:40 Web Friday for Digital Agencies in Stockholm (Sharing to Lift Stockholm's Digital Ecosystem)

37:36 Culture of Trust, the Circular Economy, and Win/Win Collaborations 

38:35 Why Data Center Channel Partnerships and Playing the Long Game

40:40 Inspiring Cases to Bring Together Vastly Different Kinds of Expertise

41:28 Who to Recruit for Data Center Marketing, Chief Commercial, and Chief Revenue Officer Roles

44:18 TSO Link Go-to-Market Collaboration || Product, Marketing, and Sales || The Success Puzzle

44:58 How to Spot Data Center Product and Revenue Expansion Opportunities

48:53 Cecilia Hjertzell (Connect with on LinkedIn) and T.Loop (Follow on LinkedIn and Website)

49:29 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

#circulareconomy #circularenergy #colocation #datacenter #datacenterenergy #datacentergtm #datacentermarketing #datacenterpower #datacenters #datacentersustainability #dcsmi #energyinnovation #energymanagement #energytransition #girdbalancing #heatrecovery #heatreuse #sustainability #tloop #tsolink