Morning Cup of Brand Spark

Ep 87 The Brand After the Breakdown — T. Christian Helms on Illness, Empathy, and Building What Matters


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15 minutes | Branding | Creativity | Reflection

What happens when your work defines you, until your body makes you stop?
In this conversation, T. Christian Helms and Gina Dunn talk about illness, creativity, and rebuilding meaning in both branding and life.

After years designing for brands like Jack Daniel’s, Hershey, and Austin Beerworks, T. Christian Helms was forced to confront the ultimate rebrand — his own. When illness took him out of the game, he learned that creativity isn’t control, it’s connection.

In this reflective Morning Cup of Brand Spark, he and Gina Dunn explore:

  • How illness reshapes identity and creative purpose

  • Why empathy became his secret design tool

  • The link between brand building and life rebuilding

  • How slowing down can make your work (and self) stronger

☕ Be a guest → https://bookme.name/ogsolutions/lite/morning-cup-podcast

☕ Learn more about Christian → https://helmsworkshop.com/

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Morning Cup of Brand SparkBy Gina Dunn | OG Solutions