Kim Evans shares her journey as a designer and entrepreneur in the wedding industry, from pioneering pop-up weddings to building a business alongside her husband, Gary. The conversation explores the balance between family life and entrepreneurship, the transition from client work to education and mentorship, and the importance of celebrating small wins along the way. At the core of Kim’s story is a reminder that thriving as an entrepreneur requires flexibility—and that true success is found in creating meaningful experiences for both clients and community.

Website: www.garyandkimevans.com

IG: @garyandkim.ca

Takeaways

Kim and Gary have been in the wedding industry for nearly two decades.

They emphasize the importance of celebrating small wins in life and business.

Kim transitioned from floral design to photography to reduce overhead costs.

Pop-up weddings fill a gap for couples seeking a unique, affordable wedding experience.

They prioritize work-life balance and avoid hustle culture.

Education and mentorship have become a significant focus for Kim and Gary.

They believe success is subjective and should align with personal values.

Creating memorable moments for clients is at the heart of their business.

They encourage entrepreneurs to define their own version of success.

Flexibility in scheduling is crucial for maintaining family life alongside business.

Keywords

Kim Evans, pop-up weddings, entrepreneurship, wedding industry, business partnership, education, mentorship, creative business, work-life balance, innovation

Chapters

00:00 Introduction and Connection at ShutterFest

02:52 Building a Business Together

05:30 The Importance of Gratitude in Entrepreneurship

08:10 Navigating Family Expectations and Career Choices

10:53 Transitioning from Floral Design to Photography

13:15 Roles and Responsibilities in the Business

15:49 Innovative Pop-Up Weddings Concept

18:27 Unique Wedding Experiences and Vendor Collaboration

23:37 The Art of Building Rapport in Photography

24:29 Innovative Marketing Strategies for Unique Experiences

26:15 Creating Memorable Client Experiences

26:58 Navigating the Challenges of Pop-Up Photography

29:04 Transitioning into Education and Workshops

31:48 Balancing Business and Family Life

34:07 Embracing Change and Personal Growth

35:44 The Importance of Creating Moments

37:39 The Dynamics of a Strong Partnership

42:09 Advice for Couple Entrepreneurs

44:45 Defining Success on Your Own Terms