Facebook marketing is a 3-legged stool and most marketers are neglecting the third leg: conversion tracking and dev. Even huge businesses aren’t utilizing the Facebook pixel correctly. In this episode, Ralph and Deacon Bradley, VP of Operations at Tier 11, explain how to avoid being one of these marketers, the pros and cons of the 2 different types of conversion tracking, and the best practices and common errors. IN THIS EPISODE YOU’LL LEARN:  The 3 jobs of the Facebook pixel: conversion tracking, audience building, and campaign optimization 2 main types of conversion tracking, where to find them, and when and how to start using them: URL-based custom conversions and standard events When Facebook might deduplicate your data: users bookmarking your page, tripwire pages with a mailing list, back clicking to a webpage, and lead thank you pages How to use enhanced standard events to go deeper with audiences and custom conversions 
 LINKS AND RESOURCES MENTIONED IN THIS EPISODE:  The Facebook Pixel  Use Custom Conversions to Optimize for URL Traffic and Custom Events  Specifications for Facebook Pixel Standard Events PixelYourSite Tier 11  Ads Accelerator  The Ecommerce Ad Amplifier™: How to Scale Your Campaigns, Sell More Physical Products, & Double Your ROI in Facebook  Episode 47: Facebook’s New Conversion Pixel: What You Need to Know  Episode 95: Facebook’s New Analytics Dashboard (And Why Your Tracking Is Off)  Episode 108: How Facebook’s Ad Algorithm Works  Episode 111: Control Your Facebook Ad Experience: Bidding, Relevance Score, and Probability of Action  Episode 145: How to Amplify Your Ecommerce Business Using Facebook Ads  Episode 197: The NEW Facebook Attribution Tool—All You Need to Know  Deacon on LinkedIn Thanks for joining us this week. Want to subscribe to Perpetual Traffic?  Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on  Spotify,  Stitcher, TuneIn, or at  DigitalMarketer.com. Mentioned in this episode: New Ecommerce Strategies Webinar

EP210: Are You Making These Critical Facebook Conversion Tracking Mistakes?

Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Kasim Aslam. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

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Join Ralph Burns and Kasim Aslam, along with the media buying wizard Nick Miller from Tier 11, as they dissect the latest shifts in media buying strategies, focusing particularly on the transition from Ad Set Optimization (ABO) to Campaign Budget Optimization (CBO). This trio unpacks the complex jargon of digital marketing and talks about practical tactics to leverage algorithms for improved campaign effectiveness. Whether you’re a seasoned marketer or just dipping your toes into the digital waters, this discussion will not only clarify the buzzwords but also enhance your understanding of the digital advertising landscape, all delivered with a healthy dose of wit. Prepare to have your marketing myths busted and your strategy skills sharpened in one insightful session. Chapters:00:00:00 - Kickoff: Meet the Hosts & Telegram Tactics00:01:15 - Strategy Session: Unpacking CBO & ABO00:02:25 - Target Practice: Audience Selection and the Algorithm Advantage00:06:00 - Automation Insights: Delving into Campaign Adjustments and Algorithm Updates00:10:54 - Creativity in Campaigns: Engaging Your Audience Effectively00:13:00 - Engagement Essentials: Discussing the Impact of Creative Content00:15:08 - Top Funnel Tactics: Using Non-Sales Content Strategically00:18:30 - Content Strategies: Driving Traffic with Top-of-Funnel Tactics00:20:15 - Algorithm Mastery: Adapting to Evolving Ad Platforms00:22:32 - Future of Ads: The Rise of Google TV and Integrated Advertising00:28:48 - Closing Thoughts: Summing Up with Sneak Peeks and Special Invites
LINKS AND RESOURCES:SUPERCHARGE YOUR MARKETING ROIEpisode 486: How An ECommerce Brand Scaled From $1K To $15K/Day With Molly PittmanEpisode 440: Biggest Black Friday/Cyber Monday Mistakes With Kobi TopazEpisode 422: What’s Working Now In Facebook Advertising (Part 2) With Kobi And RalphAbout Advantage campaign budgetThese are the Google searches Brian Walshe made before and after killing his wife Ana Walshe, according to prosecutorsTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with <a...

(Part 2) What’s Working (And What’s Not) Now on Meta and Google Ads With Nick Miller

Ralph Burns and Kasim Aslam, alongside guest Nick Miller, are discussing what’s working now in the nuanced world of media buying, specifically focusing on the latest strategies and pitfalls in digital marketing. They’re exploring the effectiveness of Facebook's Advantage Plus and Google's Performance Max campaigns, offering you a blend of expert insights mixed with a dash of humorous banter about life’s random musings—from marathon running to sushi critiques. The trio is giving a peek into the high-stakes realm of advertising algorithms and audience targeting, making it a must-listen if you’re eager to navigate the twists and turns of online marketing with a winning edge. Chapters:00:00:00 Intro Sparks: Meet the Hosts & The Buzzing Telegram Community00:01:23 Event Horizon: Sneak Peek into Upcoming Attractions & Personal Revelations00:03:10 The Nick Miller Chronicle: A Journey from Avid Listener to Visionary Leader00:06:50 Unveiling Media Magic: Mastering Advantage Plus for Market Domination00:07:30 Strategy Session: Analyzing New Customer Acquisition Tactics00:08:45 Tech Talk: Unpacking Algorithm Changes in Advantage Plus00:10:10 Behind the Scenes: Exclusive Client Success Stories00:14:05 Audience Architects: How to Sculpt Your Perfect Audience00:15:20 Data Deep Dive: Exploring the Intricacies of Audience Data Integration00:18:10 Future Forward: Leveraging Trends for Tomorrow's Campaigns00:22:45 Strategy Sync: Deciphering the ACC Model in Digital Marketing00:24:31 Metrics Made Easy: From Basic Shopify Insights to Advanced Analytical Strategies00:26:16 Omni-Channel Overhaul: Why ROAS Falls Short in a Multi-Platform World00:28:21 Balanced Marketing: Seeking Equilibrium in Media Spend and Strategy00:33:02 Ethical Edges: The Contentious Debate Over Digital Advertising Practices00:37:10 Parting Thoughts: Looking Ahead to New Adventures in Marketing Mastery
LINKS AND RESOURCES:SUPERCHARGE YOUR MARKETING ROIEpisode 486: How An ECommerce Brand Scaled From $1K To $15K/Day With Molly PittmanEpisode 440: Biggest Black Friday/Cyber Monday Mistakes With Kobi TopazEpisode 422: What’s Working Now In Facebook Advertising (Part 2) With Kobi And RalphAbout Advantage campaign budgetThese are the Google searches Brian Walshe made before and after killing his wife Ana Walshe, according to prosecutorsTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 <a...

What’s Working (And What’s Not) Now on Meta and Google Ads With Nick Miller

Ralph Burns and John Moran are going over past episodes where John was a guest on the show. What was working then vs. what works now. Join them as they peel back the layers of the digital marketing onion, exploring the seismic shifts in strategy since those older episodes. This isn’t just another tech talk—it’s a spirited dive into the future of marketing, challenging preconceptions and offering advice you can use right now. Tune in to sharpen your digital prowess and perhaps, change the way you think about your next move in this fast-evolving landscape. Chapters:00:00:00 The John Moran Timeline: Tracing His Ascension in Digital Marketing00:04:02 Inside the Toolbox: Unpacking Performance Max’s Utility00:07:51 How Google’s Performance Max Scales the Unscalable00:09:12 The Inner Workings of Performance Max: Tactics for Today's Marketers00:11:34 Advanced Strategies: Optimizing Performance Max for Maximum Impact00:13:58 Case Study Insights: Real Results from Implementing Performance Max00:17:01 Performance Max Case Study Breakdown00:21:33 Why Talking Across Platforms is Key to Marketing Success00:24:53 Charting the Maze: Today’s Marketing Strategy Complexities00:26:17 The Wild West of Paid Traffic: Unraveling the Chaos00:29:13 Ground Zero: Marketing Insights from the Field00:32:42 Data-Driven Strategies: Making Metrics Work for You00:37:46 Why Historical Data is the Marketer’s Crystal Ball00:40:22 Sign-Off: Reflections and What’s Next on Perpetual Traffic
LINKS AND RESOURCES:PT on TelegramSearch for John MoranTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedIn
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: New Ecommerce Strategies Webinar

The Ultimate Google Performance Max Masterclass with Tier 11's John Moran

Ralph and Kasim sidestep the usual business banter to explore the hidden corners of entrepreneurship, where insights come wrapped in personal stories and therapy sessions rather than spreadsheets. Ditch the conventional roadmap; our journey dives into how unexpected moments shape the essence of business and personal growth. Whether you're navigating the early chaos of startup life or looking for the sweet spot between professional achievement and personal fulfillment, this conversation is your guide to the less traveled paths of success. Join us as we uncover why the real magic of entrepreneurship lies in embracing the unpredictable, finding depth in the dialogue, and laughing all the way to your goals. Get ready for a mix of wisdom, wit, and a fresh perspective on what it means to build something truly impactful. Welcome to a world where business meets life, minus the script. Chapters:00:00:00 - Kickoff: Unconventional Wisdom Ahead00:02:23 - Therapy's Role: Navigating Personal and Professional Growth00:05:21 - Legacy & Laughter: The True Marks of Success00:07:25 - The Real Entrepreneurial Adventure: Beyond the Balance Sheets00:11:47 - Embracing the Chaos: How Unpredictability Fuels Innovation00:16:25 - Rethinking Morning Rituals: A Blueprint for the Day Ahead00:18:57 - Discovering Purpose in the Puzzle of Entrepreneurship00:22:23 - Why We Create: Tapping Into Our Innate Drive00:24:33 - Creativity: Not Just a Luxury, But a Necessity00:27:15 - Mastering the Art of Delegation for More Creative Freedom00:29:42 - The Secret to Turning Downtime Into Growth Time00:32:08 - Building a Support System for Entrepreneurial Success00:34:34 - The Power of Priorities: Work, Life, and Everything in Between00:37:50 - The Significance of Self-Care in Sustaining Success00:42:19 - Wrapping Up: Your Turn to Dive In
LINKS AND RESOURCES:My $100,000,000 Morning RoutineThe 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New RichEpisode 506: How To Sell Your Business With Investment Banker Greg SmithThe Covey Time Management Matrix ExplainedTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedIn
Thanks so much for joining us...

Win the Day, Win the Week, Win Your Life: Mastering Prioritization for Big Goals

Ralph Burns and Kasim Aslam are discussing the intricacies of integrating sales and marketing strategies within businesses. The duo focus on real-world applications and challenges, and unravel the often complicated relationship between these two critical departments. Today’s conversation goes beyond traditional tactics, touching on the essential role of customer retention and the dynamic between operations and client success. By leveraging their expertise and personal experiences, Ralph and Kasim offer great advice about structuring sales and marketing to drive business growth and ensure long-term success. This episode is a must-listen for business owners and marketers alike, offering strategies to not only attract but also retain customers, thereby fostering sustainable business development. Chapters:00:00:00 - Kickoff: Welcoming Listeners to the World of Perpetual Traffic00:01:40 - Synergy or Silo? Debating Sales and Marketing's Best Fit00:03:55 - Digital Marketing Maze: Navigating Complexity for Success00:05:01 - Align for Impact: Why Sales & Marketing Need to Be In Sync00:09:29 - Evolving Roles: Adapting Sales and Marketing for Growth00:12:37 - Seamless Handoffs: Bridging Sales to Operations for Efficiency00:18:35 - Unified Incentives: Crafting Harmony Across Departments00:21:27 - Retention Mastery: Keeping Customers in the Long Run00:22:08 - Meet the Retention Specialist: Your Business's Best Friend00:24:11 - The Personal Touch: Revolutionizing Customer Retention00:26:15 - Client Success Revolution: A Department Dedicated to Keeping Customers00:30:27 - Retention Systems: Building Effective Strategies for Loyalty00:36:57 - Wrapping Up: Key Takeaways on Retention and Achieving Business Excellence
LINKS AND RESOURCES:Episode 576: (Part 1) Why ROAS Sucks: The New Attribution Metric Everyone Should Use…But Aren’tEpisode 577: (Part 2) Why ROAS Sucks: The New Attribution Metric Everyone Should Use…But Aren’tPT TelegramTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedIn
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on <a href="https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2"...

EP210: Are You Making These Critical Facebook Conversion Tracking Mistakes?

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