Perpetual Traffic

EP212: 3 Essential Tactics Every Facebook Marketer Should Know

07.31.2019 - By Tier 11Play

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This week we’re talking about 3 major topics trending in the Facebook ad world and why they are essential for every Facebook marketer to know: asset customization for placements, instant experiences, and dynamic ads. Molly and Ralph give us the inside scoop on the tests they’ve been running to experiment with these different strategies, the ROI’s they’re getting, and their tips and tricks for amplifying ad success for each. IN THIS EPISODE YOU’LL LEARN: The problem with asset customization and dynamic creatives: they don’t aggregate social proof How to use a pre-sell article as an instant experience by using it on your landing page Why using dynamic product ads with different objectives and large or no audiences are working for cold traffic conversions

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Canva Customize Your Ad Creative for Placements Bring Brands and Products to Life with Instant Experience Reach a Broad Audience with Dynamic Ads for Products Productsup Your Complete Guide To Product Catalogs for Facebook Dynamic Ads Create a Catalog Catalog Best Practices DataFeedWatch Episode 196: Instagram Ads—What You Should Know Tier 11 Molly on Instagram Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: New Ecommerce Strategies Webinar

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