EP56: 7-Figure Crowdfunding Hacks and How to Use Personalization to Find Your Flow

The EVO Planner is the most crowdfunded planner… ever.    Arman Assadi and Chad Mureta are the founders of the EVO Planner. They’ve spent years learning and understanding the differences in our brain types and how they affect the way we work in order to create planners that fuel productivity and wellness.    In this episode, they talk about who shouldn’t use crowdfunding, how they set their goals for their product launch, and how they utilize a private Facebook community to create brand ambassadors.   IN THIS EPISODE YOU’LL LEARN: Their strategy of using a beta audience and reservation funnel to get the EVO Planner at the top of Kickstarter and Indiegogo on launch day Why you should use the EVO Planner brain types to market to your customer avatar How understanding and playing into their brain types has helped catapult their business The importance of finding flow in your work routine to avoid being part of the 87% of people who are disengaged (and unproductive) during work hours

  LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Project EVO Project EVO on Kickstarter Project EVO on Indiegogo Arman’s Website Chad’s Website Arman on LinkedIn Chad on LinkedIn Arman on Twitter   Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: [Free Download] DigitalMarketer's Canva Holiday Promo Pack Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions! Holiday Promo Pack