In this episode, Robyn interviews Sue Warfield; she is the director of member relations for ASTRA (American Specialist Toy Retailing Association).  She shares how manufacturer associations can be a great resource for knowledge and support as you grow your business.  Find a support network. Growing a business can be isolating.  Knowing where to turn for help and support can make the difference in the success of your business.  Sue shares first about what ASTRA is and no matter what type of product you make, there is probably a similar association for your category or product type.   ASTRA helps its members connect and do business with great manufacturer reps, connect to brick and mortar stores, and talk with others about how to handle online sales like Amazon.  

EP 24: Finding Support Systems for Your Business With Associations with Sue Warfield

Robyn Johnson is known for sharing actionable, no-fluff advice for marketing your product online.  Get tactical advice to increase your sales, profitability, and scalability in marketing your product online.  Get advice to boost your sales on Amazon Seller Central or Vendor Central, optimize your ad strategy, and even just stay up to date on the ever-changing landscape within the Amazon ecosystem.

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In this special episode of the Marketplace Blueprint Podcast, Robyn speaks with Michael Zagare, Founder and CEO of PPC Entourage, and creator of a wonderful program called 12 Days of Nuggets. Join Robyn and Michael as they go over this great initiative and how it provides sellers a unique opportunity to learn and grow their business while helping a worthy cause. 12 Days of Nuggets brings together some of the top minds in the eCommerce space to create content or "Nuggets" that provide straight forward valuable information designed to help Amazon sellers and entrepreneurs improve and grow their businesses. The idea behind this initiative is to raise awareness and support Operation Underground Railroad, an organization that is fighting to end human trafficking, especially among children of all ages. The Amazon community has come together to support this cause and provide sellers with a plethora of insight from Amazon experts.  For more information go to daysofnuggets.com Connect with Robyn at MarketplaceBlueprint.com

Episode 32: 12 Days of Nuggets With Michael Zagare

In this episode, we have Liran Hirschkon, who is well known in the Amazon space, not only for his expertise and his insight, but he's also a well-renowned conference speaker. He shares from his experience building and working with brands. 

EP 31: Brands and Private Labels with Liran Hirschkon

In this episode of the Marketplace Blueprint podcast, Robyn speaks with Gary Huang regarding his experience interviewing over 20 Seven Figure Ecommerce Sellers and Experts. #1 Successful Entrepreneurs Get Around Excuses #2 Get off of Amazon to find profitable products #3 Apply the 80/20 rule to save time and increase profits #4 Build a superstar team #5 Building a brand is more critical than ever to rank products, get reviews, and sell your business for a higher multiple #6 Keywords for PPC campaigns - need to balance data with common sense, so you don’t pay the “idiot tax.” #7 Whatever gets measured gets managed #8 Split Test ideas cheaply and quickly #9 Focus on the BOTTOM line, not on the Top Line. #10 Selling a business - need to be smart to get a higher multiple

EP 30: Twenty 7-figure sellers with Gary Huang

On this episode of the Marketplace Blueprint Podcast Robyn speaks with Jeff Lieber from Turnkey Product Management. He shares his insight on the Amazon Demand-Side Platform (DSP) and how it enables clients to buy display and video ads programmatically.

Ep 29: Learning About DSP with Jeff Lieber

Have you been trying to consider if you should invest in external traffic for your products on Amazon? In this episode, Robyn speaks with Mike Jackness of Ecomcrew as he shares his view on marketing strategies during these uncertain times.  

EP 24: Finding Support Systems for Your Business With Associations with Sue Warfield

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