Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

EP191: How to train your customers to buy from you online

03.05.2019 - By Tracy MatthewsPlay

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Yes, you can sell your jewelry online! Or have you been doubting yourself? We all feel great doing what we know…but why is it so hard to pivot out of our routines? The real big struggle is when you get too caught up working “in” your business that you can't decipher the right activities you should be doing to build your online business. Sometimes people make it soooo complicated… I’ve been guilty of this too. Take my friend, designer Chelsea Farmer, for example. She is someone who has done an incredible job at creating an amazing user experience for her customers. But she’s said to me once, “I'm afraid to send out an email because we're going to get so many orders I don't know what to do.” Not all problems are bad problems. It's really easy as business owners to fall back into what we know instead of welcoming the unknown. What IF your email list blows up with sales? Or what IF you don’t get more than a couple of sales a week? It’s time we rethink your approach to running a business and think about how you can maximize your time. I’m here to help you get more customers buying from your website so that you can continue building every single year and train people to actually buy from you online. Listen to episode #191 How To Train Your Customers To Buy From You Online

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