If your customer avatar is different than the person who makes the decision to buy your product—you know this can be a pickle. Since they’re two different personas, the messaging that works for your end user isn’t going to resonate with your buyer and vice versa. In this episode Sarah Lee, Director of Marketing at Pype, a construction software solution, explains how they’ve nailed their messaging for two different personas. She also talks about the strategies they’re implementing during the Awareness Stage of the Customer Value Journey and the edge they’ve found in selling construction software that most have overlooked. Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on  iTunes and leave us a review!  iTunes not your thing? Find us on Spotify,  Stitcher, TuneIn, or at  DigitalMarketer.com. Mentioned in this episode: [Free Download] DigitalMarketer's Canva Holiday Promo Pack Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions! Holiday Promo Pack

EP93: Marketing To End Users & Buyers At The Same Time with Sarah Lee of Pype

The DigitalMarketer Podcast takes you on a journey through the world of digital marketing, diving deep into the topics that digital marketers, like you, can use to help grow your skills and your business. The podcast is produced by the Scalable Media Network and hosted by Mark Degrasse and fellow DM contributors.  Listen to interviews with key players in the digital marketing industry, bringing real-world insight and examples to help you understand how to implement the best marketing strategies that are working right now. So, whether you're a seasoned digital marketing expert, or you're on your path to becoming one, this podcast is perfect for you. What are you waiting for? Turn up the volume, press play, and start your path to becoming the smartest person in the room.

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Are you tired of feeling like a prisoner to your agency, constantly putting out fires and struggling to grow? What if there was a way to scale your business while actually enjoying the process and setting yourself up for a profitable exit?
Jordan Ross, the founder and CEO of 8 Figure Agency, reveals his proven blueprint for scaling and exiting your agency. He has not only cracked the code but also helped countless others do the same. 

In this episode, Jordan shares his hard-won insights on: -Identifying and eliminating growth constraints -How to harness the power of "Solomon's Paradox" to make better decisions -Implementing the 4 key variables to keep your team loyal and motivated -The Amazon-inspired "heuristics" that will transform your team's behavior

Whether you're just starting out or have hit a plateau, this episode will give you the tools and mindset shifts needed to take your agency to the next level. Tune in now and discover how to build an agency that not only scales but also sets you up for a successful exit.

Key Takeaways 02:02 The 4 constraints preventing your agency from growing 05:57 Why entrepreneurs are usually the bottleneck in their own business 09:16 The importance of bringing in an external perspective to solve problems  11:42 Treating your agency like a game to overcome challenges 15:40 The 4 key variables to keep your team loyal and motivated 16:40 How to use love languages to make your team feel appreciated 24:30 Amazon's secret sauce for creating a culture of ownership and accountability 26:47 The power of heuristics in driving complex behaviors 30:35 Strategies for consistent growth despite challenges


Connect with Jordan Ross: LinkedIn - https://www.linkedin.com/in/jordan-ross-systems-expert/  Website - https://8figureagency.co/  YouTube - https://www.youtube.com/@jordanross8F  Podcast - https://podcasts.apple.com/us/podcast/how-to-scale-an-agency/id1606000832 


Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/

This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content
  More Resources from Scalable[Free Guide & Assessment] 7 Levels of Scale<a...

The Amazon-Inspired Secrets to Effortless Agency Growth with Jordan Ross

How would it feel to be among the elite few profiting hugely from the often-misunderstood Amazon Influencer Program? If you're tired of missing out on this low-hanging fruit, it's time to learn from someone who has cracked the code.
Norman Farrar, AMZ titan, and influencer marketing pro, reveals his step-by-step blueprint for turning the Amazon influencer program into a steady stream of income. 

Norman shares the secrets to: -Getting quickly approved as an Amazon Influencer (and avoiding those harsh 3-strike rejections!) -Creating engaging, high-converting videos in just 30-45 seconds -Increasing product visibility and rankings with external traffic -Scaling your influencer business with brand sponsorships and more

Whether you're new to the program or have struggled to gain traction, this is your chance to unlock a steady stream of effortless Amazon Influencer program revenue. Tune in now!

Key Takeaways 02:03 What is the Amazon Influencer Program? 04:02 How to get approved for Amazon Influencer Program 06:54 How to get free products and paid promotions as an influencer 08:35 Common influencer mistakes that lead to content rejection 14:40 Leveraging external traffic and Amazon's Attribution Program 19:18 Scaling your influencer business using brand deals 19:44 Tips for creating viral content as an influencer 25:40 How much content should you create every week?  28:38 What to do if you get rejected for the Amazon Influencer Program

Connect with Norman Farrar: LinkedIn - https://www.linkedin.com/in/normanfarrar  Website - https://lunchwithnorm.com/ 


Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/

This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content
  More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge
  More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss
  Mentioned in this episode: Become A Certified E-Commerce Marketing Master Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer! <a...

Building a Profitable Amazon Influencer Business from Scratch with Norman Farrar

Want to implement Stevie's game-changing "CARE Factor" framework at your agency? Click the link below to get her book "The Care Factor Fix" and level up your client relationships.
Have you ever felt like you're just an ad person or content creator to your clients, rather than a strategic marketing partner? 

As a marketer, you want to be a valued partner in your client's business growth. However, the constant need to justify your work in order to maintain your seat at the table is a challenge.

This struggle, according to Stevie V Brown, CEO, and Marketing Systemizer at The Change Starter, stems from a fundamental issue: most businesses don't understand how marketing works. Without proper expectations and integration from the start, we're setting ourselves up for failure.

Stevie reveals her innovative "CARE Factor" framework to vet ideal clients and forge long-term partnerships built on commitment, accountability, realism, and engagement.

If you're an agency owner or marketer tired of frustration and mistrust, listen to this episode, then take this scorecard assessment linked below to discover which areas you need to optimize for better results.

Key Takeaways: 01:32 What is marketing? 02:28 The realities of marketing for small business owners 08:08 Client expectations vs reality: How to avoid overpromising 11:31 Integrating marketing across all business functions 14:36 How to deal with clients who want too much control 18:30 Setting up marketing contracts with clients 20:50 Contract reviews and renewals 23:10 How to help clients set up realistic marketing expectations 25:47 The four pillars of the CARE Factor framework 32:24 How businesses can prepare for marketing results 37:20 Elevating the marketing profession through accountability

Connect with Stevie V Brown: LinkedIn - https://www.linkedin.com/in/stevievbrown-outsourced-marketing/ Website: https://www.thechangestarter.com/ 

Resources: The Care Factor Fix’ book - https://www.thechangestarter.com/the-care-factor-fix Marketing Effectiveness Scorecard Assessment - https://quiz.thechangestarter.com/

Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/

This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization Agency<a href="https://www.bkacontent.com/perpetual/" rel="noopener noreferrer"...

The CARE Factor Framework: The Secret to Long-Term Client Partnerships with Stevie V Brown

Are you leveraging joint ventures to grow your business? If not, you may be missing out on massive profits.
Today’s guest has the knowledge and experience to help you scale your business through strategic relationships.

Charles Byrd, founder and CEO of PureJV, is here to demystify joint ventures and share proven strategies entrepreneurs can use to establish profitable partnerships.

He uses case studies and personal experiences to demonstrate the advantages of nurturing connections into joint ventures instead of relying solely on paid ads to increase revenue.

Byrd teaches his clients how to pitch and close lucrative deals in as little as 6 minutes! One of Byrd’s clients applied his methods and grew his business from $1.8M to over $6M in just one year through partnerships. 

Interested to know how? Tune in.    
Key Takeaways: 01:28 What is a joint venture? 06:05 How to structure joint venture commission deals 13:26 How to nurture connections after events 20:27 Tips for closing joint venture partnerships in minutes 26:25 Why providing value first is important in forming partnerships 29:29 Choosing the right masterminds and networking groups 32:00 Charles' $6M+ revenue growth case study

Connect with Charles Byrd: Website - https://www.charlesbyrd.com/ LinkedIn - https://www.linkedin.com/in/charlesbyrd 



Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/

This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content
  More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge
  More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss
  Mentioned in this episode: Become A Certified E-Commerce Marketing Master Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer! Ecom Cert

Mastering Joint Ventures: How To Grow Your Business Through Strategic Partnerships With Charles Byrd

Will AI make human marketers obsolete? Or will it open up the future of marketing education and strategy?
Mark de Grasse sits down with longtime CMO and marketing professor Steve Rossmann to explore the rapidly evolving landscape of marketing.
From the impact of AI and technology to the changing mindsets of the next generation of marketers, to teaching students to embrace failure along the journey, no topic is off limits. 
All these, and much more, in the episode!
Key Takeaways: 01:46 How universities are adapting to AI in marketing education 03:57 Why students struggle to define what marketing really means 05:09 Why passion matters more than paychecks in marketing 10:06 Taylor Swift as the model of a great marketer 15:50 How AI is changing leadership roles in businesses 22:24 What the young generation needs to become marketers 26:15 Learning to embrace failure (in work and in life) 26:25 The problem with instant gratification and short attention spans 36:06 The future of VR/AR and the role of AI
Connect with Steve Rossmann: LinkedIn - https://www.linkedin.com/in/srossmann 

Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/

This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content
  More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge
  More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss
  Mentioned in this episode: Become A Certified E-Commerce Marketing Master Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer! Ecom Cert

EP93: Marketing To End Users & Buyers At The Same Time with Sarah Lee of Pype

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