EP 284: Pricing On A Sliding Scale With Corpus Ritual Founder Jennifer Patterson

In This Episode:

* Why grief & trauma worker Jennifer Patterson prices a significant portion of her work using a sliding scale* How a sliding scale system increases accessibility to valuable healing work for people from disadvantaged and marginalized communities* Why Jennifer priorities clear & direct communication when it comes to how people find the right amount to pay* What she thinks about “charging what you’re worth” (hint: she’s not a fan)

People with power have used it violently against others throughout history.

We are being reminded of this right here, right now.

Before I get into today’s episode, I want to make sure that my position—and the position of my company—is clear. We condemn police brutality and state-sponsored violence. We believe Black lives matter. People took the lives of George Floyd, Ahmaud Arbery, Breonna Taylor, and so many others unjustly.

To our Black listeners, I want to acknowledge your cumulative pain and thank you for the superhuman ways that you continue to show up.

To all of the indigenous people and people of color who listen, I want to acknowledge your cumulative pain as well. Thank you for continuing the work.

This show is all about learning about what’s working to run and grow a small business.

However, the question that feels most urgent right now is:

What works to end this violence, to end our systems of oppression, to end the continual trauma perpetrated against Black people and people of color?

The answer is… I don’t know. I’m listening to the people are working toward these ends though, so that I can do better work myself.

But I do know that just as power can be used for harm and violence, it can be used to make new culture. It can be used to set new standards. It can be used to create new systems that take the sanctity of all lives and the dignity of all work into account.

And I know that business owners have power.

We have the power to do things differently. We have the power to question how business has always been done. We have the power to question the leaders who encourage us to exploit others and ourselves in the name of success.

This month on What Works, we’re talking about money. Money is a tool for creating change—and it represents cog in the system that has been used to exclude, exploit, and dehumanize people for a very long time.

When we start to question our assumptions about money and its role in our business, we start to undo that system little by little.

Today, my guest is Jennifer Patterson. Jennifer is a grief and trauma worker and the founder of Corpus Ritual.

Jennifer operates a significant portion of her business on a sliding scale pricing system. She does this for all the reasons I just outlined. She sees pricing as a way to work towards economic justice and make valuable services available to everyone—especially people from marginalized communities that need it most.

We’ll get into exactly how this works in just a minute—but first, I wanted to share that money is not the only way we can create change through our businesses.

White supremacy and systems of oppression are at work in the default ways we operate throughout our businesses—marketing, sales, management, hiring, communication, and more. One resource that I’ve been sharing a lot over the last f...