EP 479: Ryan Bassham, Hunting, Building Brands, and Maral Stag

Today I am joined in studio by Mr. Ryan Bassham. Ryan is an interesting guy to say the least and I really really enjoyed our wide ranging conversation. A brand consultant by trade, and hunting consultant by night Ryan has quite literally been around the world. In this episode we talk about work life balance, chasing your dreams, and doing what it takes to actually achieve those ambitions. We talk Montana Whitetail and the value of nostalgia when you simultaneously seek greater and greater adventure.

With Ryans extensive brand experience I really enjoyed talking to him about the state of outdoor industry things and we dive into some of the struggles I have with growing Backcountry Fuel. Like I said overall a great conversation with a very knowledgeable individual. Please enjoy.

Show Notes: 

Intro – Ryan’s Lifestyle & Hunting – 03:22

The Family Business & Hunting Goals – 21:11

Working with Big & Small Brands – 31:10

Talkin’ Whitetail & Waterfowl – 39:23

Maral Stag & Eastern Europe – 52:44

Today’s podcast is brought to you by Treeline Academy and the E-Scouting MasterClass. If you have listened to the podcast very long at all you have likely heard Mark Livesay and I talking E-Scouting. Those podcasts barely scratch the surface of what is in this masterclass. I am a huge fan of this, E-scouting is probably the single most important skill in my opinion to being a successful hunter. If you aren’t in elk you can’t hunt elk and if you can’t get away people you aren’t going to have much fun. Tags are getting harder and hard to get invest the knowledge to capitalize on those hunts. I can’t say it enough this masterclass will blow your mind and put you at a different level. If you weren’t into elk this year do yourself a favor and start planning now, this masterclass will take you weeks if not months to get through and that much time again to put into practice, it is just that comprehensive. Put in the work now and make yourself a better hunter. This class will 100% make you a 201 hunter if you put it to practice I whole heartedly believe that. Use code TRO and save yourself $20 which gives you access to the course for two full years. If you sign up now you will also get a couple extra month free because your clock won’t start until Jan 1. Head over to TreelineAcademy.com and sign up for the E-Scouting masterclass, its going to blow your mind.

Hunting Season is here and you don’t have On X downloaded on your phone you are living under a rock. On X Maps is the number one hunt mapping system out there. One of the cool features I use constantly throughout season is sharing waypoints and areas with hunting buddies. From glassing locations to camp pins this feature gets used often. I will even use the area shape tool to highlight areas then send that to say hey this hillside should have a good buck or bull on it. On X recently launched their new 3D mapping which is still in beta and only on the desktop but this allows you to really see glassing points hillsides and overall terrain features in an area. Good luck out there this year and remember to download any maps you may need before hitting the hills and you will have access to all of your saved e-scouting plans.