You should never hold yourself back to start on your business. 
 
In this episode of the Tom Ferry Podcast Experience, I had the opportunity to talk with one of my great friends before the pandemic started. 
 
Steve Schulze, CEO and co-founder of Nékter talked all about entrepreneurship, disrupting the juice industry and gave so many golden nuggets on managing your business!
 
He also talked about why every business should reinvent itself and how to maintain relevance in your market. Steve also opens up about the hurdles that he went through with Nékter and the lessons learned when they overcame them.
 
We talk about insightful marketing strategies, product launches and having the best communication strategy with your business. 
 
If you’ve been thinking of starting your own business or reinventing it, then don’t wait any longer. Listen now to find out how you can taste success by taking that risk!

EP. 70 Tasting Success and Innovation with Nékter

Greatness lives within us all. But have you tapped into yours – or is it stuck inside you? Top-ranked real estate and business coach Tom Ferry’s life’s work is all about helping people fulfill their vast untapped potential. The Tom Ferry Podcast Experience will give you the knowledge, support, motivation and tools to succeed in business and achieve your true potential. This show is designed to help you grow, achieve more, earn more and ultimately, fulfill the greatness within you.

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What if you could consistently convert leads from your email list into listings? I’m talking about taking everyone in your email audience (including buyer leads) and nurturing them with quality emails that directly lead to listings. 
 
In this episode of This Week in Marketing, Jason Pantana gives you a step-by-step process for converting your email list into listings using simple but effective campaigns. You’ll learn the campaigns to run, the content to add, and how to minimize your opt-out rate. 
 
If you're really serious about turning your email list into listings, watch or listen right here.
 
In this episode, we discuss…
0:00 – Email alchemy 
2:25 – How Matt Curtis does it
5:00 – Two emails a week
6:28 – Weekly Real Estate Roundup 
8:40 – Seller-focused content 
11:20 – Monday CTAs
13:30 – Content strategy

Turn Your Email List into Listings | This Week in Marketing

What exactly are viral listing strategies? Imagine if there were ten plays you could run which would allow you to consistently leverage one listing into two more listings and three buyers. 
Would you be interested in that? I thought so. In this episode of the Tom Ferry Show, I’ll show you 10 viral listing strategies that will help you break through all the challenges in the market, including the lack of inventory, and start multiplying your transactions.
If you’re looking for plays to help you win trust and generate business after the NAR settlement, these viral listing strategies are what you’ve been looking for, so watch or listen now!
In this episode, we’ll discuss…
0:00 – The NAR effect
2:30 – The perfect email
4:10 – Convert email to video
6:00 – Mega Open Houses
7:45 – Landing pages for every listings
9:55 – Home selling seminar
12:15 – A brand new postcard
15:20 – Listingleads.com
18:00 – Share your results

Viral Listing Strategies for Multiplying Transactions | Tom Ferry Show

Who are the important people in your life? I’m not necessarily talking about your spouse, your parents, your siblings, or your kids. I mean who are your business associates and collaborative partners, the people you spend most of your time with? This is one of the most important questions in your life, and that’s what I’m talking about in this Mindset Monday.

Your Five Important People | Mindset Monday

As a real estate agent, you’re likely already using ChatGPT, but if you’re not taking advantage of custom trained GPTs then you’re overlooking a huge advantage.  
 
In this episode of This Week in Marketing, Jason Pantana is going to unlock ChatGPT’s most powerful and underutilized feature for scaling your real estate marketing – custom-trained GPTs. You’ll learn the four most useful GPT models and how to train them to handle your tasks for you. 
 
If you’re a real estate agent serious about saving time and upgrading your marketing, custom-trained GPTs are a MUST. Watch or listen to get started now!  
 
In this episode, Jason discusses…  
0:00 – What are custom GPTs?  
5:40 – Create or configure? 
7:40 – Property Description Generators 
9:20 – Review Ghostwriter  
11:15 – Social Media Content Creator  
13:30 – MLS Data Forecaster

4 Custom-Trained GPTs to Scale Your Real Estate Business | This Week in Marketing

Welcome to The Tom Ferry Show! In this episode, we're diving deep into the buy side actions you need to take to navigate the new real estate rules. Join us as we discuss the latest updates and insights from the recent NAR settlement. Learn what actions to implement now and gain clarity on the timing of these changes.
Plus, get valuable advice from our expert guests, including Jack Miller, CEO of T360, David Child, CEO of Keeping Current Matters, and Coach Alysia Essig, former president of her Association. Don't miss out on this essential guidance for protecting your business and livelihood in the evolving real estate landscape. Watch now and stay ahead of the curve!
If you’re worried about how the NAR lawsuit will affect your business, it’s time to start embracing change. Watch or listen, right here. And then be sure to register for “Embracing Change Pt. 2: The Listing Side of the NAR Settlement” happening April 4! Sign up here: https://tinyurl.com/2ymd8st3

EP. 70 Tasting Success and Innovation with Nékter

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