Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

EP193: The BEST Sales Strategy That Attracts Repeat Sales

03.19.2019 - By Tracy MatthewsPlay

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Do you have 1000 True Fans? Trust me, it’s A-OK if you don’t. But are you ready to have 1000 people eager, willing and ready to support your business this year? I learned this philosophy from Kevin Kelly and wholeheartedly believe that it’s the best sales strategy to attract those repeat buyers. If you can get X number of people buying from you every single year… Then you can get a rough estimate of how much revenue you'll make a year! Simple enough, right? Let me explain…                                             Sometimes we feel a bit technologically challenged. Or we don't understand the innovation that is happening in marketing now.  So we stick to our old ways and that’s exactly what hurts business in the long run. At one point, I couldn’t keep up with the times. I was being more reactive and less proactive about my sales strategies and how I handled customers on a grand scale. I was losing weight, hair falling out, you name it, I experienced it. I was sad and frustrated all of the time! And until I lost my first business, I didn’t understand the importance of training customers to buy and how to get repeat sales FOREVER. That’s also when I built my Sales Success Model — it covers a couple of basic philosophies in the jewelry business and in growing business in general. Why complicate things? My model is straightforward and simple. Are you ready to learn how to keep clients coming back? For good? Listen to episode #193 The BEST Sales Strategy That Attracts Repeat Sales & Buyers

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