EP178: The Epic Online Promotion Strategy that Brought in $8200 in 4 Days

I’m often asked: what does it really take for an emerging jewelry brand | designer | maker to successfully sell jewelry online? It requires 4 things: • Strategy • Resourcefulness • Creativity • A Can Do Attitude Here’s why: There’s a lot of strategy “conversion nuance” involved in getting customers to actually buy from your jewelry website or online channels. Because of that, you’ve gotta be creative in your approach to selling online, take action to implement your ideas, and resourceful, especially when, things don’t go your way!. Typically, designers try something once and think: ‘that doesn’t work for me!” Instead, they should be thinking: “how can I tweak my strategy to make this work for me?” So, when I hear people out there saying, “I sell jewelry online” – I’m ready to show them how it’s done… and proof that with the right strategy and actions, you can sell WAY more than your dinky holiday shows…. (I’m not dissing shows…they’re good too!