EP45: What The Heck is Going on in the World of Marketing? with Dave Gerhardt, VP of Marketing @ Drift

This week we’re talking about the strategy disrupting the marketing world right now: conversational marketing. People don’t want to be sold to, they want to have conversations—they want their product questions answered, they want to know where to find information on a website, and they want all of it now. Dave Gerhardt, VP of Marketing at Drift, joins us to explain how to use conversational marketing to talk with your customers and create a movement around your brand.   IN THIS EPISODE YOU’LL LEARN: Why conversational marketing is such a big deal in 2019 How conversational marketing became a norm in the marketing world by branding it to create a movement How Drift creates content that doesn’t sell their products but showcases their expertise How Dave uses LinkedIn to market Drift—including giving people rides to the airport

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Seeking Wisdom Podcast Conversational Marketing: How the World's Fastest Growing Companies Use Chatbots to Generate Leads 24/7/365 (and How You Can Too) Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets Drift Dave on LinkedIn Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: [Free Download] DigitalMarketer's Canva Holiday Promo Pack Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions! Holiday Promo Pack