05.28.2019 - By Tracy Matthews
This week is Robin’s birthday! I’m so excited to be chatting with her about the rapidly changing world of wholesale… Robin is our go-to girl in this department… She’s our wholesale and sales expert. And in the 7 years since we started Flourish & Thrive Academy, this part of our industry has been changing nonstop… But lucky for us, Robin is up on all of these changes… So whether you’re about to dive into wholesale for the first time or you’re navigating the ins and outs of consignment or sell and return – we’ve got you! These days, it can feel like the financial pressure is 100% on designers. Especially in wholesale. It may have you wondering… Is wholesale even worth it anymore? Can you really survive and make a good living with this model? The fact is, it's totally possible! But only if you’re staying on top of what’s working TODAY. In this week’s podcast episode, we’re covering everything you need to know to stay relevant in wholesale. In order to succeed in wholesale, you have to build great relationships with your buyers… Relationations are truly at the core of any working wholesale model. You want to make things easy for the people you work with… This can mean providing them high-quality images that make promoting your work simple. It can mean checking in regularly or scheduling annual visits to each of your buyers. It can even start as early as simply following and engaging with your dream stores on Instagram. The more you build relationships and connections, the more success you’ll have with wholesale.