The DigitalMarketer Podcast

EP70: Writing as Ryan—Creating Copy for DigitalMarketer with Ben Griffin

10.17.2019 - By Scalable Media NetworkPlay

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Ever wonder how Ryan Deiss has the time to be CEO of DigitalMarketer and write consistent content? Meet Ben Griffin, Lead Copywriter at DigitalMarketer. In this episode, he talks about how he’s nailed ghostwriting for Ryan Deiss, what subject lines are working best for us right now, and how he trains new DM copywriters. IN THIS EPISODE YOU’LL LEARN: Ben’s secret to keeping up with writing all of our marketing campaign emails What’s working and not working right now in copy The 3 metrics we use to figure out when to create new copy: open rate, conversion rate, click-through rate Why you need to pay the most attention to your hook when writing copy

  LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Open Click Buy: 21 Ways to Cash In on Emails While Avoiding the Information Apocalypse Google Docs Swipe File Chubbies Shorts Ben on LinkedIn Richard Lindner on the DigitalMarketer blog Episode 65: The Mastermind Behind DigitalMarketer’s Offers and Promotions with Matt Shelar   Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: [Free Download] DigitalMarketer's Canva Holiday Promo Pack Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions! Holiday Promo Pack

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