So, why the slow start?

As you will hear in the episode, Josh was convicted by his product from the beta beginning when the product was converting leads at a rate of over 75%.

The market, however, was not so convicted.

Josh was going up against an obstacle many Millennovator’s face- educating the market to change their mindset.

From “what ice-cream flavor are you” to “how much do you really know about sewing” hundreds of thousands of people are taking fun, interactive online quizzes every single day. According to Josh’s findings with Interact, 50% (on average) of those people will opt-in to become email subscribers.

Despite the appealing data, business owners and other entrepreneurs had a hard time grasping the idea of utilizing a quiz as a lead generation tool.

Finally, his market began to see the benefits. One client turned into a remarkable case study which turned into 3 clients and 3 more remarkable case studies. The revenue snowball continued to grow from there.