Ease & Impact: Thriving as a Solopreneur

EP.06 - How To Fix a Failing Marketing Strategy Using Simple Tweaks That Work

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In this episode of "Ease and Impact," host Frankie J shares a valuable lesson about the importance of making small, strategic adjustments in your business rather than completely overhauling strategies that aren't immediately successful.

Through an engaging story about retrieving her daughter's hula hoop from a tree, Frankie illustrates how persistence and micro-adjustments can lead to success. She draws powerful parallels between this experience and common business scenarios, particularly in digital marketing.

Key Points:

  • Common pitfalls entrepreneurs face when strategies don't immediately succeed

  • Why completely overhauling strategies often isn't the best solution

  • The value of making intentional, measured adjustments while maintaining core approaches

    Practical Tips for Making Micro-Adjustments in:

    Facebook Ads:

    • Adjusting image brightness and contrast
    • Fine-tuning headline power words
    • Modifying call-to-action phrases
    • Repositioning social proof elements
    • Testing different background colors

      • Webinar Presentations:

      • Refining opening stories
      • Adjusting offer timing
      • Adding concrete examples
      • Optimizing price reveal methods
      • Strategic placement of testimonials

        • Opt-in Pages:

        • Testing button colors
        • Adjusting headline fonts and wording
        • Reorganizing bullet points
        • Optimizing spacing between elements
        • Experimenting with hero images

          • Sales Pages:

          • Modifying pricing table layouts
          • Repositioning testimonials
          • Adjusting bonus offerings
          • Testing button colors and wording
          • Fine-tuning section spacing

            • Quote from the Episode: "Success often lives in that space between persistence and flexibility. It's not about throwing out an entire strategy. It's about making small, intentional, measured adjustments while keeping that core approach."

            Connect with Frankie: Leave a comment with your experiences or questions about making strategic adjustments in your business

            Subscribe to the podcast and leave a review to help other solopreneurs find the show

            Remember: The biggest breakthroughs often come from the smallest changes. Keep showing up, making thoughtful adjustments, and creating impact with ease.

             

            Music Attribution:
            Heaven by Luke Bergs & AgusAlvarez | https://www.lukebergsmusic.com
            Music promoted by https://www.free-stock-music.com
            Creative Commons / Attribution-ShareAlike 3.0 Unported (CC BY-SA 3.0)
            https://creativecommons.org/licenses/by-sa/3.0/deed.en_US

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            Ease & Impact: Thriving as a SolopreneurBy Frankie J