The Austin Cohen Podcast

EP09: What 7-Figure Clinics Do Differently—And It’s Not Hustle


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Most chiropractors don’t fail because they lack vision—they fail because they don’t build systems.

In this episode, I’m breaking down the silent killer of most clinics: relying on memory and mood instead of structure and process. I’ll share how one small gap in our reactivation system (an 11-month follow-up text we didn’t even realize we were missing) led us to update our entire operations playbook—and how we trained the team to execute on it the right way.

If you’ve ever felt like your team “just doesn’t get it” or that you’re saying the same things over and over again, this episode will show you how to move from frustration to freedom—by building a system that actually scales.

We’ll also dive into:

  • Why most teams don’t follow through (and it’s not their fault)
  • How we use our SOP and playbooks inside Corrective Chiropractic
  • The exact framework we give to Chiro180 clients to turn ideas into execution

This one’s for the chiropractors who are ready to stop putting out fires—and start building the fireproof plan.

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The Austin Cohen PodcastBy Austin Cohen