In Season 2 of the 'Storytelling for Social Impact' podcast, we delve into impactful storytelling techniques to drive social change.

This episode features an insightful conversation with Howard Lake, a pioneer in the fundraising space with a career spanning over 40 years. We discuss the role of emotion in impactful storytelling, the balance between professional and emotional communication, and the evolving landscape of digital and AI tools in the nonprofit sector.

Howard shares his experiences from pioneering digital fundraising to exploring AI's potential in today’s social impact initiatives, emphasising the importance of alignment, curiosity, and authentic narratives.

00:00 Introduction to Season Two

01:26 Meet Howard Lake: A Fundraising Pioneer

03:51 Howard's Early Career and Innovations

10:41 The Role of Emotion in Fundraising

16:22 Challenges and Changes in the Charity Sector

20:41 The Importance of Board Buy-In

26:31 Memorable Campaigns that stood out

28:07 The Power of 'Save Everyone'

28:41 Human Cost and Unexpected Stories

29:18 Making Others the Hero

31:02 The Importance of Storytelling in Charities

31:46 External Support and Fresh Perspectives

37:43 Challenges and Mental Health in Fundraising

47:56 The Role of AI in Fundraising

55:35 Final Thoughts and Takeaways

Follow the podcast for new episodes and leave a review to keep us going

• Claire House [home of the story about Jack]
• Giving X Ltd | LinkedInGiving X Ltd - Linkedin
• Fundraising.AI - Building a Responsible and Beneficial AI Community for Fundraising - Check out the future of fundraising
• Howard Lake - Linkedin - Get in touch with Howard
• Revolutionise research - Leading source of fundraising research
• Great Fundraising Organizations [book] - Howard mentions this book by Alan Clayton a few times as a great resource