Get to know the "Art and Science" duo behind the drawl. In this special introductory episode, David and Sara pull back the curtain on their Southern roots and decades of industry experience.

Sara Moseley shares her journey from the "hub of civilization" in Florence, Alabama, to becoming a veteran creative director and screenwriter. Meanwhile, David York recounts 30 years in the marketing trenches, moving from the early days of web design to running an AI adoption consultancy.

Topics covered:

• Southern Bona Fides: From picking pecans in Waco to being 90 minutes from Elvis's birthplace.

• Creative Atrophy: Why Sara worries that "phoning it in" with AI is weakening the industry’s creative muscles.

• The Art & Science of GTM: How David’s technical, data-driven background meshes with Sara’s "left-brain" creative perspective to offer a holistic view of modern marketing.