Fundraising: Demystified! True Stories Direct From Founders

Ep14: Closing a $3.5 Million Series A Funding: How Unit One Pivoted Their Product Strategy Amidst The Pandemic


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In this episode, Juan Garcia Mansilla, the founder of Unit One, shares his journey from being a product designer in Argentina to successfully closing a $3.5 million Series A round.


Juan's story showcases the resilience and adaptability required to navigate the challenges of entrepreneurship and successfully pivot a business. He shares the process of designing, building, funding, branding, and launching a product. Tune in to hear about the pivot that Juan and his team made along the way.


HERE ARE SOME KEY POINTS IN THIS EPISODE 

06:11-  Unique ski and snowboard helmet.

10:57 -  Communicating with stakeholders.

15:03 - Designing and launching FARO.

16:50 - Revenue growth and product market fit.

21:21 - VC introduction at the worst moment.

25:15 - Focusing on product market fit.

28:24 - Traumatic due diligence process.

32:31 - Starting on the right side.

37:16 - Getting in front of investors.

39:49 - Too many rounds hurt cap table.

44:07 -  Morale and dilution in fundraising.


ABOUT JUAN GARCIA MANSILLA 

Juan Garcia Mansilla is the founder of Unit One, a company that designs and builds safety accessories for urban mobility, with a focus on cycling. He started his career as a product designer in Argentina and partnered with his boss to build their own product and company. After a pivot from the snow industry to urban mobility, Juan and his team successfully launched a new product called FARO, which received great reception and sold out quickly. They recently closed a $3.5 million Series A round with investors including Slingshot Ventures and PANUK. Juan's journey showcases his resilience, adaptability, and ability to build strong relationships with investors.


LINKS MENTIONED: 

You can learn more about Unit One's products here at unit1gear.com

Hosted by Jason Kirby - https://www.linkedin.com/in/jasonrkirby/ 

Thunder website - https://web.thunder.vc



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Fundraising: Demystified! True Stories Direct From FoundersBy Jason Kirby