Crossing the Desert: how businesses are setting and growing in the Emirates

Ep14 – How to Stand Out Among Tens of Thousands of Competitors – Crossing the Desert – Fortis


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“Every mom in Dubai knows him”—that’s how entrepreneur Galina introduced Isaac to Pavel. Pavel is the founder of Skill Kid, a school offering English classes and educational events for children. He came up with an approach that makes his school stand out from the rest.


In this episode, inspired by Pavel’s example, Isaac restructures his own online English school. He devises a way to generate UGC (user-generated content) from his students, uncovers the ruthless side of his friends, and calculates the financial results.


This podcast is presented by Fortis

We offer you POS and CRM solutions that we made specially for small business needs. It’s easy to start with, it combines everything you need in a small device so you save precious space, and it helps to work with clients personally – the way only small businesses can. 


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Production by Hatch Up Podcasts

Showrunners&editors — Alexandra Volkova, Elena Volkova

Host — Isaac Dalonin

Producer — Darya Sannikova

Sound designer and Composer – Ksenia Kazantseva

Cover Illustrator — Dina Sami

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Crossing the Desert: how businesses are setting and growing in the EmiratesBy Fortis