In this episode of the Business BFF podcast, host Emma Bowdler, founder of The Women's Accountant, discusses a common but sneaky issue faced by many growth-minded business owners: growing broke. Despite increasing sales, client lists, and team sizes, many business owners find themselves struggling with profits. Emma identifies four primary reasons for this phenomenon: outdated pricing, absorbing rising costs without adjusting prices, forgotten subscriptions, and reinvestment without clear ROI. She offerspractical tips for sustainable growth, including rebuilding pricing structures, conducting regular money audits, understanding cash conversion cycles, and updating service packages. The episode emphasises the importance of maintaining strong profit margins and operational clarity to achieve stable and meaningful business growth.

00:00 Introduction to Growing Broke

01:35 Defining Growing Broke

03:08 Common Reasons for Growing Broke

09:59 Conscious Scaling: The Solution

13:26 Conclusion and Final Thoughts