Ever feel like you're trying to connect with people, especially for your business, and it's just not clicking? Maybe you're going about it the wrong way. Today, I'm talking about a simple, but super powerful, idea: start by being genuinely interested in other people. It's not about you, at least not at first. I learned this (again) talking to a wine distributor. I don't even drink much wine! But by just asking him questions and listening, he thought I was interesting. The same goes for building those crucial local business relationships. Forget the pitch about how awesome you are; find out what makes them tick.

🔑 Key Takeaways:

• To get others interested in you and your business, you first have to be genuinely interested in them.
• When meeting new business contacts, aim for the conversation to be 80% about them and 20% about you.
• Active listening is key. People can tell if you're faking interest, so be authentic.

🧠 Pro Tip:

• Ask people about their origin story, why they do what they do, and what they're trying to achieve with their business. Focus on them, not on what you can get from them.

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