Man, you gotta hear this one. I'm talking with Nicole and Jesse Cozean from Pelvic Sanity, and they've absolutely crushed it building their cash-based pelvic health practice. Five PTs in just three years! We dive into how they did it, from ditching the old insurance mindset, to creating an unreal patient experience, and why focusing on being great beats just getting bigger. Plus, they spill on making a business work as a couple.

🔑 Key Takeaways:

• Having a clear "why" and mixing clinical passion with solid business thinking is a game changer.
• Your patient's experience, starting from that first phone call, is your best marketing.
• Focus on perfecting what you have before you try to scale up too fast. Get great, then get bigger.

🧠 Pro Tip:

• Make sure your team truly believes in the value of what you offer. When they get it, they can help patients get it, and that's huge for a cash practice.

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