Writing copy is the most undervalued and yet most important skill in marketing.  In this episode, Jason brought in a master.

Alex Cattoni is a world-class writer and entrepreneur. In 2019, she created The Copy Posse, a boutique agency, online academy, and a thriving community of passionate copywriters!  

In this insightful episode of the Perfectly Mentored Podcast, Alex Cattoni joins Jason and brings with her a vast wealth of actionable copywriting tips and tricks. Tune in now and ignite your business with words that work!

Topics Covered  

• What has been the biggest change in copywriting? [4:10]
• Who had the biggest impact on you? [7:58]
• Thoughts on AI services like ChatGPT and impact on advertising [12:03]
• The importance of having an irresistible offer and how to craft one [20:12]
• Dealing with imposter syndrome [30:32]
• What are "triggers" in copy and some examples of great ones? [36:55]
• What’s the right way to ethically use persuasion in ad copy? [42:04] 
• What elements of writing copy do you use for video? [45:04]
• What’s your storytelling process? [47:25]
• Examples of some really good hooks/hook formulas? [51:25]

Connect with Alex Cattoni

• Website
• Youtube
• Instagram

 Connect with Jason Portnoy

• Website
• Instagram
• TikTok

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