Mind blown by a post from our mastermind member, Lauren. One of her clients has spent $21,000 over three years for ongoing maintenance work. That is $7,000 a year. It got me thinking: Would a patient pay that much to work with you? So many of us, especially younger PTs, massively undervalue what we do. If you do not believe in your worth, how can you expect your clients to? This client clearly sees immense value in staying active and healthy. It is a huge perspective shift from just fixing acute pain to providing long term wellness and preventing bigger problems down the road. My godmother spent hundreds of thousands on immunotherapy for an autoimmune issue likely linked to stress. $7,000 a year for proactive care looks like a bargain in comparison.

🔑 Key Takeaways:

• Your Belief Dictates Theirs: If you do not genuinely believe your services are worth a significant investment, your clients will sense it. You cannot fake this.
• People Pay for Long Term Solutions & Quality of Life: Clients are willing to invest in their health to stay active, avoid future problems, and enjoy their lives. It is about more than just the immediate pain.
• Value Goes Beyond Acute Care: We offer long term health, wellness, and prevention. That has massive value, far beyond what many of us charge or even realize.

🧠 Pro Tip:

• Shift your mindset from cost to investment. Understand the true value you provide from the client's perspective. What is their pain costing them in life experiences? What is the cost of them not working with you? Communicate that value.

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