I wanted to rap about the state of insurance in our world. Seeing more and more insurance-based practices looking to add cash services, and it's no surprise. Reimbursements are down, deductibles are up. If you're building a cash practice, you're already ahead of the curve. Over the last 10 years, insurance has been paying us LESS. So, practices are either cramming more patients in, burning out staff, or realizing they need a better way. Even big insurance-based practices are looking for ways to add cash services to stabilize their revenue and increase average patient value.

🔑 Key Takeaways:

• Insurance Reimbursements are a Sinking Ship: For a decade, insurance has paid PTs less and less. Relying solely on it is a tough game.
• Cash Offers Control & Higher Value: With cash services, you dictate your worth. Imagine making $15k from 100 visits versus $7k from the same number. It's a no-brainer for efficiency and profitability.
• Patients' Deductibles are Skyrocketing: Many patients are paying out-of-pocket anyway due to high deductibles. Position your cash services as a better, faster, more streamlined value proposition.

🧠 Pro Tip:

• If you're building a cash practice, you're on the right track. Master marketing, fulfillment, and retention. These skills are crucial and will make you far more resilient than practices solely dependent on fluctuating insurance contracts.

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