Purple cow by seth godin. Hundreds of people are struggling to grab themselves by the balls to make a decision to differentiate yourself from the marketplace? This book may be just what you need!

My 5 steps that I took from the book to be remarkable and stand out from the masses:

STEP 1 - don't be afraid! Niche down and serve that niche without worrying about excluding the masses

STEP 2 - be a leader. Be brave and stand out! People want to be led. Lead your raving fans/tribe/flock!

STEP 3 - advertise to sneezers. Target the early adopters.. where do they hang out?

STEP 4 - look after your tribe/early adopters/ raving fans

STEP 5 - outdo your competition!