Today, we're not just talking business, we're talkin' MATH. Yeah, the marketing math that can make or break your practice when it comes to paid ads. Sick of throwing money at Facebook and hoping for the best? I'm breaking down exactly what numbers you gotta track, cost per lead, show rates, all that good stuff, so you can see if those ads are actually bringing in cash, or just draining your bank account. We're talking turning one dollar into seven, eight, even nine bucks back. Time to get predictable with your growth, people!

🔑 Key Takeaways:

• Don't fly blind with your paid ads. You absolutely need to know your numbers: cost per lead, cost per acquisition, and your conversion rates. This is how you make smart, profitable decisions.
• When you nail down your marketing math, that ad spend stops being an 'expense' and becomes a serious 'investment'. We're talking potential for a 7x to 9x return on every dollar you put in!

🧠 Pro Tip:

• Dig deeper than just the first visit. Track how many of those discounted offer folks convert to a full plan of care, and even how many refer friends. That's where you see the real lifetime value and the true power of your marketing funnel.

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